Based on these demographics, you can tailor your videos to match the content Gen Z enjoys consuming and capitalize on your understanding of the algorithm to manufacture virality. If you’re trying to reach a younger demographic, TikTok is an especially useful tool-62% of its audience falls into the 10- to 29-year-old age group. With TikTok, you can also add a “Link in bio,” which makes the platform ripe for marketing and selling. TikTok’s user interface is designed to keep people in the app for as long as possible, more so than channels like Facebook and Twitter. TikTok reverses this, prioritizing videos from creators you’ve never seen before. The biggest difference between TikTok and other social media platforms, notably Facebook and Instagram, is that the homepages of the latter two largely consist of people you already know and channels you already follow. Common TikTok marketing strategies include the creation of trend-driven organic content, using popular hashtags, and incorporating TikTok influencers into promotional campaigns. TikTok marketing is the process of promoting a brand, products and or services to consumers on TikTok. Easily create TikTok video ads to reach engaged audiences.
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